Ever feel like creating content is way harder than it should be? Say hello to the TICS method—a ridiculously simple formula to keep your content fresh, engaging, and effective. TICS stands for Teach, Inspire, Connect, and Sell, the four pillars that make content creation a breeze. Whether you're writing emails, crafting social posts, or recording a podcast, this method will help you strike the perfect balance.

In this episode, I’m finally sharing a content strategy I’ve been using for years—but somehow never recorded a podcast about (oops!!). If you’d like a clear roadmap for making your audience stick around, engage, and buy, then this episode is for you.

Join me today as I share with you:

• 🔥 The secret sauce to content success? TICS! Learn why this four-part formula makes content creation foolproof.
• 💡 Why "just teaching" isn't enough. Discover how inspiration and connection make your audience actually care.
• 🛑 Stop making your audience feel like they're in school! Here’s how ...

Marketing today is more than just ads, funnels, and social media posts—it’s about connection. Storytelling is the secret weapon that turns passive audiences into engaged communities and customers into lifelong fans. By weaving authentic stories into your marketing, you create a brand that stands out, resonates, and inspires action. But are you truly leveraging storytelling in a way that moves the needle?

In this episode, I challenge you to rethink your content strategy and put storytelling at the forefront of your marketing. I’m introducing a 60-day storytelling challenge—a simple but powerful way to build visibility, attract your ideal audience, and create a lasting impact. Tune in as I break down why storytelling works and how you can implement it consistently to see real results.

I invite you to join me as I talk about:

•    ✅ Storytelling vs. Marketing: Why traditional marketing tactics fall flat without human connection.
•    ✅ The 60-Day Storytelling Challenge: A proven way ...

What is the lifeblood of any thriving business? Messaging and visibility.

The right message attracts the right audience, and showing up boldly ensures they actually hear it. But too often, entrepreneurs struggle to clearly articulate what they do—and fear holds them back from putting themselves out there.

In this episode, I sit down with Stacey Brass-Russell, a business and life coach who helps entrepreneurs craft powerful messaging, create aligned offers, and confidently show up in their businesses. She’s also the host of the Passionate & Prosperous podcast, where she shares strategies for building a business that feels as good as it looks.

I invite you to join me and Stacey today as we talk about:

• 💡 Your message isn’t about you—it’s about THEM! Speak to what your audience truly wants, not just what you want to say.
• 🔥 Visibility fear? Flip the script. Instead of worrying about what others think, focus on how you’re helping by showing up.
• 🎤 Want to get booked, sell more, or ...

In today’s digital age, having a strong online presence isn’t just optional—it’s essential. Your digital footprint is the content, stories, and expertise you share online that allow people to find and connect with you. Whether you’re an entrepreneur, speaker, author, or business owner, the way people discover and trust you has changed. If you’re not actively shaping your digital presence, you’re missing out on opportunities to grow your influence and impact.

In this episode of The Inside Story Podcast, I break down why increasing your digital footprint is so important in 2025 and beyond. I share insights from a game-changing conversation with Daniel Priestley on Diary of a CEO and give you practical steps to make sure your online presence works for you—not against you.

Join me today as I talk about:

• Why your digital footprint is your new handshake – If people can’t find you online, they’ll move on to someone they can.
• The “day off” test – Could someone spend an entire day expl...

Public speaking is one of the most common fears, but what if there was a way to make it easier (and even fun)? Improv, the art of spontaneous storytelling, can help you become a more confident speaker by teaching you to think on your feet, embrace the unexpected, and trust yourself in the moment. Whether you’re standing on a big stage, leading a meeting, or introducing yourself at a networking event, learning to roll with the punches can make all the difference. 

In this episode of The Inside Story Podcast, I sit down with Brian McCarthy, a mindset coach with a love for improv, to talk about how improv techniques can help you become a stronger, more confident speaker. Brian shares his personal journey of overcoming shyness, the lessons improv has taught him, and practical exercises you can try to boost your own confidence in speaking.

This was such a fun conversation, and I’d love for you to join me and Brian as we talk about:

• 🎭 How improv helps you stop overthinking and just s...

Running a business is one thing, but running it with your sibling? That’s a whole different level! Sisters Krissy Chin and Claire VanBemmelen have built multiple businesses together, and through trial, error, and plenty of laughs, they’ve mastered the art of balancing family and entrepreneurship. Their secret? Playing to their strengths—Krissy is the big-picture strategist, while Claire is the creative branding expert. And now, they’re on a mission to help other business owners create websites and brands that truly feel like them.

For this episode of The Inside Story Podcast, I sat down with Krissy and Claire from K&C Creative to talk about what it takes to build a strong online presence and a thriving business partnership. From website strategy to branding tips—and a few sisterly debates along the way—this conversation is packed with valuable insights for business owners at any stage.

Krissy and Claire shared more than a few nuggets of wisdom in this conversation, so I invite you...

Winning at parenting isn’t about perfection—it’s about connection. It’s about building trust, fostering open conversations, and creating a space where kids feel safe to share their thoughts and emotions. It’s about learning how to listen, how to respond with empathy, and how to navigate the ups and downs of family life together. When families improve their communication, they create an environment where everyone feels heard, supported, and valued.

I had such an incredible conversation with Jenn Brown, a life coach who is passionate about helping families connect in deeper, more meaningful ways. Jenn has faced some major challenges in her own life, and she shares how those experiences shaped her mission to support parents and teens. In this episode, she opens up about the power of communication, trust, and creating a safe space for our kids to be themselves.

Join me and Jenn as we talk about:

• How Jenn turned her family’s struggles into a mission to support others
• The unexpected...

Sharing your story can feel uncomfortable—believe me, I know! It’s a vulnerable act that often pushes us far outside our comfort zones. But I’ve learned that stepping into this discomfort is exactly what allows us to create connection, inspire others, and fulfill a bigger purpose. If you’ve ever hesitated to share your story because it feels scary or overwhelming, this episode is for you. 

In this episode of The Inside Story Podcast, I share a story that really made an impact on me during a concert I attended with my daughter. It shifted my perspective on what it truly means to share our stories and step onto bigger platforms.

Listen in as I share with you:

• A powerful story from my daughter’s experience at a concert and how the phrase Altars Over Stages resonated with me
• The inspiration behind Josiah Queen’s song Altars Over Stages and how its message can guide your approach to storytelling
• Why sharing your story is not about seeking the spotlight but about serving others and...

I'm back to my storytelling roots! After a brief holiday hiatus, I've been reflecting on how to best serve my audience. I realized that while marketing tactics are important, my true passion lies in sharing powerful stories. This episode is all about shifting your mindset from "marketing" to "storytelling" and how this simple shift can transform your business.

In this episode, I explore the idea of "storytelling over marketing." We get into how to reframe common marketing tasks, such as email marketing and building funnels, through a storytelling lens. I also share practical tips on how to connect with your audience on a deeper level by treating them like friends and creating authentic, engaging content.

Join me today as I share with you:

• Why it’s time to stop thinking like a marketer and start thinking like a storyteller again
• Viewing your email list as a group of friends you get to communicate with
• Ditching the term "funnel" and thinking of it as a customer journey—or even ...

After taking a much-needed hiatus, I’m thrilled to be back with The Inside Story Podcast! Stepping away for a little over a month allowed me to reflect, recalibrate, and realign the podcast’s mission with my heart. I realized it was time to take a fresh approach—one that puts storytelling front and center. Now, as we get into 2025, I’m excited to share updates, cast a vision for the future, and reconnect with you in new and meaningful ways.

In this first episode of the year, I’m sharing everything I’ve learned during my break and how it’s shaping the next chapter for the podcast and Lightbeamers. Together, we’ll explore why storytelling—not marketing—will be our guiding principle, my vision for the podcast moving forward, and what the word "MORE" means to me this year. Plus, I’m giving you an inside look at exciting plans for Lightbeamers’ 10th anniversary, my upcoming book, and a free 5-day speaker challenge you won’t want to miss!

So join me today as I share with you:

• The Pow...